RESULTS

By the author of Shopping and F***ing, this play is a dark and often brutally funny journey through a world of virtual reality.

This play concerns five misfits in an uncertain drug society. Supposedly friends or at least acquaintances, no one can really be honest with each other, sexually or financially. This is a harrowing, fast yet humorous commentary on 1990s London.

Management Teaching use: Although this is a rather brutal way of expressing it, this text essentially demonstrates the difference between transaction marketing and customer relationship marketing. The main protagonists are adamant that they want minimum contact with their 'customers' but recognise that this is not the way to build any sort of predictable income. The difficulties they experience could be said to mirror the effect of short-term marketing strategies in more conventional organisations. While not advocating that all marketing is conducted on a 'personal' level, this text could provoke a useful discussion on the benefits of building solid relationships.